Knowledge Base & Terminology
SaaS & Praisely Knowledge Glossary
Comprehensive, evidence-backed reference guides to essential Testimonials & Social Proof metrics, architectures, and formulas.
Social Proof
Reference
Wall of Love
An embeddable responsive masonry grid displaying authentic customer testimonials, tweets, reviews, and video shoutouts.
Formula: Conversion Lift = Conversion Rate with Wall of Love / Baseline Conversion Rate
Adding a Wall of Love to pricing and checkout pages yields an average 28% increase in paid conversions.
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